The Brand

Cyrus Watches has been created by two cousins, who have always been very close. Looking back to their career, nobody could have ever predict that one day they would work together to create something bigger.

Indeed Laurent Lecamp, after having studied in Business School, started to work as a brand manager for wines and spirit. He moved rapidly in the watchmaking industry where he developed the distribution network for several brands. Thanks to this strong experience, he acquired a strong knowledge of the watchmaking market and during his different trips, he made the same dream every night… to create his own brand and sale it all over the world!

In the same time Julien Lecamp had a slightly different dream. He wanted to become an architect, to build skyscraper in all the fancy places of the world like Dubai… He started following his dream by being an architect in France. But he knew that what he really wanted to do as a creator was to build a heritage, pieces of art that could last over the time.

Here is the beginning of the story of two young people, close during their childhood, taking a different path in their work, meeting again with a strong desire to build something which could unlock the time : Cyrus Geneve.